Metrics & Terms

AI Share of Voice (AI SOV) measures your brand's visibility across AI-powered search platforms relative to competitors, tracking how often your brand appears in AI-generated responses compared to other brands in your industry.

Brand mentions are references to a brand name in any context — including unlinked mentions — used by AI engines as signals for citation, recommendation, and topic association.

A Brand Visibility Score is a metric that measures how often and how prominently a brand appears in AI-generated responses across large language models like ChatGPT, Perplexity, and Google AI Overviews.

Citation tracking is the practice of monitoring when, where, and how a brand or piece of content is cited in AI-generated responses from large language models like ChatGPT, Perplexity, Google AI, Claude, and Gemini.

An LLM citation is a reference to a specific source (URL, document, or brand) made by a large language model when generating a response to a user query.

Rank tracking is the practice of monitoring a website's position in search engine results for target keywords. In the AI era, rank tracking has expanded to include both traditional blue-link rankings and AI Overview citation positions.

Sentiment analysis is the practice of identifying and categorizing the emotional tone of text — typically as positive, negative, or neutral. In GEO, sentiment analysis measures how AI engines describe and frame your brand in their responses.