AI Engines

AI Overviews are Google Search's AI-generated summaries that appear at the top of search results, synthesizing information from multiple web sources into a single conversational answer with inline citations.

ChatGPT is OpenAI's conversational AI assistant, launched in November 2022. With over 200 million weekly active users, it's the most widely used AI assistant globally and a primary channel for brand discovery through AI search.

Claude is Anthropic's family of large language models, known for nuanced long-form responses, large context windows, and safety-focused design. It's widely used by professionals and enterprises for research, analysis, and content creation.

DeepSeek is a Chinese AI company that produces competitive large language models notable for their cost-efficient training and open-weight releases, with DeepSeek-R1 and DeepSeek-V3 recently emerging as globally significant AI search platforms.

Gemini is Google's family of multimodal AI models powering Google Search AI features, Google Workspace AI tools, and Android AI capabilities. As of 2026, Gemini is the AI model behind Google AI Overviews and increasingly integrated across Google's product ecosystem.

Meta AI is Meta's AI assistant integrated across Facebook, Instagram, WhatsApp, and Messenger, built on the Llama family of open-source large language models and serving billions of users across Meta's social platforms.

Microsoft Copilot (formerly Bing Chat) is Microsoft's AI-powered assistant integrated into Bing search, Edge browser, Windows, and Microsoft 365, combining OpenAI's GPT models with Bing's search index for cited, real-time AI responses.

Perplexity is an AI-powered answer engine that combines real-time web search with large language models to deliver cited, conversational answers with inline source attribution.