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  "@graph": [
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      "@context": "https://schema.org",
      "@type": "DefinedTerm",
      "@id": "https://geostack.co/wiki/geo-vs-seo",
      "name": "GEO vs SEO",
      "description": "GEO vs SEO is the comparison between Generative Engine Optimization (optimizing for AI-generated responses) and Search Engine Optimization (optimizing for traditional search engine rankings), highlighting their complementary but distinct strategies, metrics, and outcomes.",
      "inDefinedTermSet": {
        "@type": "DefinedTermSet",
        "name": "GeoStack Encyclopedia",
        "url": "https://geostack.co/wiki/"
      },
      "dateModified": "2026-06-25",
      "category": "Core Concepts",
      "url": "https://geostack.co/wiki/geo-vs-seo",
      "citation": [
        {
          "@type": "CreativeWork",
          "name": "Generative Engine Optimization: A Practical Guide — Semrush",
          "url": "https://www.semrush.com/blog/generative-engine-optimization/"
        },
        {
          "@type": "CreativeWork",
          "name": "GEO: Generative Engine Optimization (KDD 2024)",
          "url": "https://arxiv.org/abs/2311.09735"
        }
      ],
      "alternateName": "Generative Engine Optimization vs Search Engine Optimization",
      "audience": "beginner",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Search_engine_optimization"
      ],
      "keywords": "SEO optimizes for ranked links on SERPs; GEO optimizes for being cited in AI-generated answers | Shared foundations: E-E-A-T, structured data, brand mentions, topical authority | Different metrics: SEO measures rank position; GEO measures citation rate and AI Share of Voice | Not a replacement — they complement each other. Strong SEO remains a leading indicator for GEO"
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "Should I focus on SEO or GEO first?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Strong SEO is a foundation for GEO — 92% of AI Overview citations come from top-10 ranking pages. Optimize SEO first, then layer GEO tactics (citation tracking, FAQ schema, llms.txt) on top of the SEO base."
          }
        },
        {
          "@type": "Question",
          "name": "Are SEO and GEO the same thing now?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "No — they overlap heavily but differ in optimization targets (links vs. citations), metrics (rank vs. SOV), and tactics (some SEO tactics like keyword density are weak GEO signals). Treat GEO as a distinct discipline."
          }
        }
      ]
    }
  ]
}