{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@context": "https://schema.org",
      "@type": "DefinedTerm",
      "@id": "https://geostack.co/wiki/brand-visibility-score",
      "name": "Brand Visibility Score",
      "description": "A Brand Visibility Score is a metric that measures how often and how prominently a brand appears in AI-generated responses across large language models like ChatGPT, Perplexity, and Google AI Overviews.",
      "inDefinedTermSet": {
        "@type": "DefinedTermSet",
        "name": "GeoStack Encyclopedia",
        "url": "https://geostack.co/wiki/"
      },
      "dateModified": "2026-06-25",
      "category": "Metrics & Terms",
      "url": "https://geostack.co/wiki/brand-visibility-score",
      "citation": [
        {
          "@type": "CreativeWork",
          "name": "How We Score GEO Tools",
          "url": "https://geostack.co/how-we-score"
        }
      ],
      "alternateName": "GEO Score",
      "audience": "intermediate",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Web_analytics"
      ],
      "keywords": "Composite 0-100 metric, weighted across engines (ChatGPT, Perplexity, Google AI, Claude, Gemini) | Combines citation rate, mention frequency, sentiment, and position in the response | Higher = more visible. Top quartile brands see 3-5x more AI-referred traffic | Tracked monthly; movement > 5 points is statistically significant"
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "Who tracks Brand Visibility Score?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Specialized GEO monitoring tools (Profound, Otterly, Peec, Goodie AI, LLM Pulse) compute proprietary versions of this metric. GeoStack publishes a normalized cross-tool comparison."
          }
        },
        {
          "@type": "Question",
          "name": "What is a good Brand Visibility Score?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Context-dependent. For niche B2B SaaS: 30-50 is solid. For consumer brands: 60+ is competitive. Top-decile brands in any vertical score 75+."
          }
        }
      ]
    }
  ]
}